Sometimes, It’s Not Even Your Fault – Fix A Google Ads Circumventing Systems Policies Violation – Jupplee LLC Case Study 2: Wrongfully Suspended By Google Ads

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A recent client [Modern American Bilingual School] had come to us with their Google Ads account that was suspended. Yes, this was serious, and the reason for suspension was not clear. The client’s account was suspended for Circumventing Systems Policies.

Jupplee Digital Marketing made it easy to pinpoint the issue. Google says this is the reason for the violation involved with the policy: “Engaging in practices that circumvent or interfere with Google’s advertising systems and processes, or attempts to do so.”

Learn more about this Google Ads Suspended policy

SOLUTION? 2 Easy Steps

Step 1: Be rigorous with your investigation.

After a thorough investigation into the client’s account, Jupplee had found that this account was in fact not in violation of any policies. We had found that the suspension was due to an error in the Google Ads Algorithm.

Step 2: Put together an extended case and appeal.

For this case, Jupplee Digital Marketing had found that your Google Ads Account was suspended for no valid reason. We then submitted an extended appeal explaining the mistake that had been made by Google. We stated clearly in the appeal that the account was not in violation of policies and that the account deserves to be reinstated. After submitting the appeal, we received an email from Google within less than 1 Day for the account to get unsuspended. 

You can see the email we love receiving here at Jupplee posted below for this account when it got reinstated.


For what seemed like a flaw in the Google Ads algorithm, this case highlights the issues that are consistent in the algorithm that validates and checks accounts.

Is your Google Ads Account Suspended for circumventing systems policies? This account is just one of the many victims in the latest overhaul of accounts in the Google Ads Network. According to this report on Search Engine Land, over 3 billion ads have been removed from Google Ads and over 5 million Google Ads Accounts have been suspended in 2021 due to the violation of Google policies. Why have so many accounts been suspended and so many ads removed?


There are a large number of Google Policies that each advertiser advertising on Google must abide by, and there are many things that an advertiser can do to violate these policies. You can find a full list of the Google Ads Policies here. There are 3 Main policies that we’ve noticed most accounts get suspended for. Those are: Circumventing System PoliciesSuspicious Payment, and Unacceptable Business Practices.

What Do We Do?

It is incredibly difficult to know exactly what policy or policies an account may have violated as Google does not provide specific information to account holders on what their account may have been suspended for.

Moreover, the 3 main policies listed in the previous section are what Google will tell you your account is suspended for, but there is a whole plethora of sub-policies under these 3 policies that could be the actual reason the account is suspended. Jupplee Digital Marketing experts are quite knowledgeable of these policies, and we make it easy for customers to pinpoint exactly where the issues lie and what to do to fix them.


Effective Web Development Solutions

Jupplee Digital Marketing is the best you can find for Google Ads Account Suspensions and Google Ads Account Management in general.

In the past few years, we have had a very high success rate in helping 100’s of clients get unsuspended for a variety of cases. On top of that, we have one of the fastest turnaround rates that you can find for appeals, with most accounts getting unsuspended in less than a week.

We have also had many happy customers that find our level of expertise with Google Ads are useful beyond ad suspension cases, and many end up hiring us to manage their Google account for them – lest their accounts get suspended again. So, we not only help to fix a suspended account, but we offer additional services to keep accounts and companies safe from getting suspended again.

If you’re looking for help with a suspension or for someone to properly manage your Google Ads account, don’t hesitate and contact us today.

Jupplee Digital Marketing +1 720 230 6472

Written and Composed by Craig Freeman, Account Manager at Jupplee Digital Marketing

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