Google Ads Suspended for
Unacceptable Business Practices

Unfortunately, at JuppLee we’ve come across a considerable number of Google Ads accounts suspended for “unacceptable business practices.”

Curious about what this message from your Google Ads account indicating “unacceptable business practices” really means? Let’s refer to Google’s official guidelines.

Google explains that for minor infractions within your website or Google Ads account, you will generally receive a warning. This notice will detail the issue and offer guidance on how to rectify it, usually at least a week prior to any suspension.

However, if you haven’t received this warning, you might be dealing with what’s known as an “egregious violation.”

In Google’s words, “An egregious violation leads to immediate suspension of the account, often without advance warning. Such a violation is so severe that it either breaks the law or causes substantial harm to our users or the broader digital advertising network.”