Google Ads Suspended Unacceptable Business Practices

Sadly at JuppLee, we have seen many Google Ads account that are suspended with the following message "unacceptable business practices".

So what exactly is the message from your Google Ads account that implies unacceptable business practices?

Lets take a look at 

Google states that if they come across a minor issue with your website/google ad account they will send you a warning to outline the issue and how to fix the issue, at least 7 days before your Google account gets suspended.

If you have not received that warning then it is possible that you have a egregious violation.

Google also says, "If we detect an egregious violation your account will be suspended immediately and without prior warning. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users or our digital advertising ecosystem."

Which policies are considered to be egregious?

Circumventing systems

Coordinated deceptive practices


Promotion of unauthorized pharmacies

Unacceptable business practices

Trade Sanctions violation

Sexually explicit content

There are also a number of sub-policies that could put your account at risk of immediate or temporary suspensions. Those are:

Age Requirements

Ads Grant Policy

Unauthorized Account Activity

Billing And Payment Issues

If you also have malware on your website, this can be a issue, we would recommend you use the free Google tool

Once you have made sure your website is in compliance, you can submit an appeal, if you have already done this and your site is still suspended, please contact us and we can help you fix your google ad account suspension for violation of the

Google Ads Suspended Unacceptable Business Practices

If you have already filed a appeal with Google, and now need our help, please fill in this form!


Google Ads Suspended Unacceptable Business Practices

Suspended On Google Ads For The Unacceptable Business Practices Policy? We can help!

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Jupplee Is A Google Partner

JuppLee LLC is a digital media company located in Denver Colorado, United States Of America, and we are an official Google Partner. Our CEO Daniel Jupp has been in the paid advertising sector since 2005. In the last 3 years JuppLee has seen a increase in requirements for helping clients with their paid advertising suspension. We have training and experience in helping clients fix their merchant accounts, my business accounts and paid advertising accounts.

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Google has over 300 pages worth of polices. As a agency we have built a very successful tool to scan your website / google ads account to see if you are in violation of any of these policies. Our fee to do the review is just $185.

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Google My Business Suspension.

We understand that when your Google My Business account is down, you have lost your presence on the internet. Your reviews are down, and we need to get it up and running as quick as possible. Speak to us today to start the process.

Google Ads / Merchant Suspension.

Our agency has a vast amount of experience in helping clients fix their paid advertising / merchant account for Circumventing System Policy, Suspicious Payment and unacceptable business practices.

What - Who Is Jupplee LCC?

Watch our introductory video here to learn more.

Google Ads Suspended Unacceptable Business Practices Case Studies

Unacceptable Business Practices 2 Day Turnaround Part 1 

We Submit An Appeal For A Suspended Account

Unacceptable Business Practices 3 Hour Turnaround Part 2 

Google Ads Account Fixed In Less Than 3 Hours

Google Ads Suspended Unacceptable Business Practices Suspension Notice

Recognize this notice? This egregious violation is known for being placed at the top of Google Ads accounts when those accounts have been flagged for the violation under 'Unacceptable Business Practices'. It occurs as result of Google Ads suspectedly detects 'unacceptable business practices' related to your business. Let's talk about the Google Ads Suspended Unacceptable Business Practices violation.

What Does Google really mean by this suspension?

It could be a number of things, and, from what Jupplee has noticed more recently, 90% of the time, it's not even your fault! The other 10% is usually related to practices business are implementing that may actually violate this policy.

In fact, more recently, we've noticed a spike in the number of accounts in 2022 who were wrongly suspended for this violation.

It primarily has to do with the fact that the Google Ads algorithm that checks accounts to validate them needs a SERIOUS update.

Because of this algorithm, you might be one of the many latest victims who literally create their account, then get suspended immediately for suspicious payments. Like, WHAT!? Really Google Ads?

"My business is legitimate. Why is my account suspended for Unacceptable Business Practices?"


Sound like you? Thankfully, Jupplee has it figured out for you, and we know just what to do to confer with this faulty algorithm.

What is Google Ads Unacceptable Business Practices?

It's very sad, but Jupplee has seen many clients struggle with the misfortune of this suspension. This is an egregious suspension, and when Google flags your account with it, you are immediately suspended without notice.

The notice states that 'Your Account Violated the Unacceptable Business Practices policy', and it could actually be related to to a number of factors with your business.

Some of the more common reasons we've found for this suspension:

  • Impersonating brands or businesses
  • Asking Users for information with a lack of Business Credibility
  • Ad Destination Issues

The list goes on, but it's important to take all these factors into consideration when appealing for accounts. It is also very important that the correct terminology and verbiage is used when submitting the appeal. Structured and effective documentation is something Jupplee has become masters on when communicating with Google Ads.

What Can You Do?

Google makes it incredibly difficult to communicate on suspensions. Google Ads states that the ambiguity with their suspensions is to prevent scammers from easily appealing. So, having effective communication to inform Google Ads that you are a legitimate business practicing safe and compliant business operations is the name of their game.

However, their lack of transparency has led them to a nasty lawsuit in the France because of it. View Google Ads To Pay 150 Million Euros From A Lawsuit on Yahoo.

That's not all, the wave of lawsuits to come has commenced as Google is finally being held accountable for their actions in an up-and-coming $25 Billion Lawsuit, as talked about in this article on AdWeek.

If you partner with Jupplee, we can promise you justice. This is your chance to make a change in the competitive online digital market.


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