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Google Ads Account Suspended: Ultimate Guide to Fixing A Suspension
Google Ads Account Suspended:
Ultimate Guide to Fixing A Suspension
Jupplee Digital Marketing is a full-service digital marketing company that specializes in Google Ads suspended account and Google Ads suspensions. When consulting with clients on their Google Ads Suspended accounts, it’s important to address as many concerns as possible. So, let’s address the most common questions asked by customers. In this article, we will refer to Policy Network as a network that defines the Google Ads policy set and processes, how the Google Ads algorithm interprets the policies, and how Google Ads applies violations to accounts with regards to those policies. The Policy Network Google Ads has built is not perfect, and there are nuances in the system that can be corrected if the right resources are used. This extended document will provide insight and resources to help guide customers along in the account reinstatement process.
An overview of the account reinstatement process
- Account reinstatement could vary widely, and it depends on the communications set in forth between Jupplee, the client, and Google Ads support. Some clients see accounts reinstated within a day, and others, it could take up to several weeks.
- Priority members can pay an additional fee to receive priority response on their Google Ads Suspended account: To view the full list of priority services for accounts, please consult with an expert or visit us online.
- Clients can take advantage of our Test Account process which helps to diagnose and assess issues with accounts.
- The Test Account process is a process in which Jupplee creates a Google Ads account inside of their Google Ads business account. We then attempt to recreate the issue by creating ad copies advertising to your website. To learn more about this process, please navigate to the ‘How can Jupplee’s test accounts help with getting my account reinstated?’ question.
The account reinstatement process varies because Google Ads does not actually provide clarity as to the nature of the violation through their platform or support. Thus, advertisers are left scrambling looking for answers, and that’s where Jupplee comes in.
Keep in mind, there is a possibility that the Google Ads algorithm could of wrongfully suspended your account, as the algorithm is not perfect. Sometimes, the need for human intervention is necessary.
We ask and answer the 10 most common questions asked by clients when appealing their suspended accounts.
If you haven’t already, you can get started with the reinstatement process by visiting our Google Ads Suspended page.
Table Of Contents
- What Caused My Google Ads Account To Be Suspended?
- Can I appeal the decision to suspend my account?
- How can I resolve the issue and get my account reinstated?
- What kind of documentation do I need to provide to get my account reinstated?
- How long will it take to get my account reinstated?
- How can Jupplee’s test accounts help with getting my account reinstated?
- What guidelines should I follow to ensure my account remains compliant?
- How can I contact Google Ads customer service for help?
- What should I do if I created multiple accounts?
- What can I do to prevent my account from getting suspended in the future?
- Figure 1.1 – The 3 Main Policy Violations
- Figure 1.2 – The 3 Major Pain Points to Address With Google Ads Suspended Accounts
- Figure 1.3 – Your canned response from Google Ads
1. What caused my Google Ads account to be suspended?
- Your Google Ads account has been suspended because you’re not versed in theGoogle Ads Policy Network.
- Your account was suspected by the Google Ads algorithm to be performing fraudulent activity in some way against the Policy Network.
- You lack credible business information, and your business operations need to be verified by the Policy Network.
- Your account was wrongfully flagged by the Google Ads algorithm.
- If your account was wrongfully flagged, this is something that can be clarified and addressed by Google Ads. Most accounts are reinstated easily if this is the case and is addressed properly.
There are 3 main policy violations that result in account suspensions without notice. These violations are considered egregious policy violationsand result in immediate account suspensions.
The seven types of egregious policies are included with links to the direct policy below:
There are also a number of sub-policies that could put your account at risk of immediate or temporary suspension. Those are:
In the table below, we outline the 3 most common policies and each policy violation that lead to account suspension.
Figure 1.1 – The 3 Main Policy Violations
Policy: Abusing The Ad NetworkViolation: ‘Circumventing Systems Policies’
What many people don’t know about the Circumventing Systems Policy violation is that it’s actually a sub-policy violation defined in the Abusing The Ad Network Policy.
Google Ads will say on your account: ‘Your account is suspended – Your account violated the Circumventing systems policy.’
The number of reasons for suspension could vary greatly depending on the other policy violations which could be constituted under the main policy.
Policy: MisrepresentationViolation: ‘Unacceptable Business Practices’
The Unacceptable Business Practices violation is a sub-policy violation defined in the Misrepresentation Policy.
Google Ads will say on your account: ‘Your account is suspended – Your account violated the Unacceptable Business Practices policy.’ Most of the time,
you’ll find that this policy violation is from the result of including services, ads content, or product data that is inaccurate or misyielding.
Policy: Billing And Payment IssuesViolation: ‘Suspicious Payment Activity’
Billing and Payment Issues is an unofficial 8’th egregious policy that results in immediate account suspension.
Google Ads will say on your account: ‘Your account is suspended – We’ve detected suspicious payments’
This violation is almost directly correlated to incorrect billing information or actual suspicious payment information. An example of what Google Ads might consider suspicious payment information is having multiple accounts with the same payment information
A. How do you fix an account suspended by the Circumventing Systems Policy violation?
Please be aware that this policy is considered an egregious policy and results in immediate account suspension.
To address this violation, first you must assess each aspect of your business and its online operations. When you receive this violation, it could also be referring to any of the other policy violations within the context of the policy called ‘Abusing The Ad Network’.
The violations under this policy are as follows:
- Malicious or unwanted software
- Your website has malicious software or “malware” that may be harmful or attempt to gain unauthorized access to a user’s computer device or network.
- Google Ads will more than likely include an ad disapproval notice with this violation if it finds you’re in violation of this policy.
- Ads or destinations that result in an unfriendly user experience.
- Your website has malicious software or “malware” that may be harmful or attempt to gain unauthorized access to a user’s computer device or network.
Solution: Run a website scan to check for malicious software or application defects. You can utilize Jupplee, as we have developed software to help scan your website for possible issues.
- Unfair advantage
- Google Ads suspects that you’re attempting to gain an unfair advantage against others in the Google Ads network.
- Some examples of this would include having multiple accounts advertising for the same business or website or you could be using keywords not related to your business.
- Google Ads suspects that you’re attempting to gain an unfair advantage against others in the Google Ads network.
Solution: Make sure you’re not running multiple Google Ads accounts for the same business. Make sure all of your keywords are relevant to your business.
- Evasive ad content
- The manipulation of ad content to bypass detection.
- Sometimes, spelling a word wrong or including the wrong image in your ads may result in this violation.
Solution: Check all your ad content and review your business information included with the content. The best way to assess whether your ad content is compliant or not is to sign up for Jupplee’sAccount Review process and have us set up a test account on your behalf.
- Circumventing systems
- Google Ads believes that you have engaged in practices that circumvent or interfere with the Google Ads Policy Network.
- Examples would include:
- Cloaking which could involve redirection to non-compliant content, using dynamic DNS to switch page or ad content, manipulating site content/restricting access to your landing pages, or using click trackers to redirect users to malicious sites.
- Repeated policy violations
- Bypassing enforcement mechanisms and detections by creating variations of ads, domains, or content already disapproved. This could also include using techniques in text, images, or videos.
- Creating a new Google Ads account even though a previous account had been suspended.
- Abusing Google Ads product features to show non-compliant content to users.
- Submitting false information to verification programs.
Solution: Allow Jupplee to check your website for cloaking and non-compliant content. We have developed software to determine where issues may lie. Close out any other Google Ads accounts you may have created. Assess your ad content to diffuse any ad variations that Google Ads may consider suspicious. If your business operations could not be verified, then you’ll need to figure out the correct documentation to submit to Google’s verification process.
- Spam Policies for Google Web Search
- This policy relates to engaging in any practices that violate their Spam Policies for Google Web Search.
- This might include keyword stuffing, cloaking, sneaky redirect, doorway pages, or spamming social networks.
- This policy relates to engaging in any practices that violate their Spam Policies for Google Web Search.
Solution: Close off redirects, double-check your keywords, post less on social media.
Hire Jupplee to unsuspend your account for this policy violation by clicking below.
B. Jupplee Account Appeal Service
Skip the account review and hand-off your account to Jupplee. Jupplee will work tirelessly to achieve a resolution with your account in our 3-Step account appeal service.
This service is inclusive with the benefits of Jupplee’s Account Review Service. Additionally, we will set up and draft appeals for your business, manage and collect documentation necessary to appeal accounts, and set up correspondence and communications with Google Ads on behalf of your account.
We offer an in-depth review of your account and what you need to do to be in compliance all within our 3-step appeal process:
Step 1: Initial Appeal
Collect the initial documentation necessary to draft an appeal. Submit the initial appeal and set up correspondence between Google Ads and the advertiser account. This step could take up to 2 weeks, unless you’re a priority member with Jupplee.
If you would like to become a priority member with Jupplee, please add our priority membership product to your purchase or request a free consultation with our experts for a quote on pricing.
An example of such documentation that could be collected could vary depending on the nature of the suspension.
Some examples could include:
- Business Licenses/Certification
- Invoices For Clients
- Emails From Clients
- ID’s Or Passports
- Contracts/Affiliate Programs
- Proof Of Deliveries
- Pictures Of Cards/Business Information
- Screenshots Of Website And Software Scans
Step 1.1: Create A Test Account
Create a test account to narrow down and pinpoint the issues found with accounts. An added benefit of this is that if the account doesn’t get suspended, then advertisers have the option to continue advertising on the account for the time being while their account is worked on.
Step 2: Extended Appeal
If the first appeal is rejected, then an extended case must be made. Jupplee will work with businesses to put together an extended document with principalities and responses to those principalities. Jupplee can then request a manual review be done on the account prior to submission to this extended document. That way, you can ensure that your account is being looked at by an actual person, rather than the algorithm.
Step 3: Arbitration
Google Ads states that if you as the advertiser have done what is necessary to make sure your account is compliant with policies, then you have a right to request an arbitration case.
Jupplee will be together supporting documents from our process to use as evidence in your case and assist with arranging a date for the case.
99% of our clients never make it to this step, but it’s there as a last resort.
C. Jupplee Account Management Service
Jupplee is committed to finding a solution in all accounts of the word for businesses. Due to such a commitment, we provide full-service PPC Management.
Clients have found that having a management service to manage advertising, they become less at risk of suspension, and they don’t have to worry about their accounts staying suspended if it does happen.
Jupplee will keep client management accounts safe and compliant, and they will appeal any suspended accounts on our management systems without any additional fees.
Request a consultation or go online to our PPC Management page to learn more now about Jupplee’s account management services.